Media organizations and publishers today are leveraging new technologies to cultivate direct relationships with viewers and readers. But all too often they fail to forge personalized, data-rich relationships with consumers as individuals.
As the first choice of leading publishers and media companies, the Janrain Identity Cloud will transform your audience into unique individuals, each with their own preferences and interests. Our platform lets you collect the most accurate opt-in first- and third-party data about your viewers and readers, and aggregate it to create one central customer identity. Your audience will be able to engage with your content on any device and on any social network, helping you bring your users and their conversations back to your digital properties.
“Today, members and other users can sign in to Slate seamlessly using their preferred entry method. Our number of registered users has jumped 33 percent since we turned to Janrain. A smoother social login experience is a huge contributor to these improved results.”
Easily acquire and recognize viewers and subscribers across all your digital properties with an omnichannel registration and access management solution that boosts subscriptions and improves audience experiences.
Combine demographic data with behavioral and personal preference insights on audience interactions with your digital properties. Increase subscriptions and boost ad revenue with closer ties to a more engaged audience.
Guard your brand’s reputation with comprehensive authentication, access management and data governance features. Janrain adheres to the strictest security and privacy best practices in the CIAM industry.
Detailed, usable and secure customer data is at the core of the value that Janrain delivers to our clients. We work with media and publishing brands to integrate customer profile data into your technology stack and provide real-time audience data to your entire ecosystem.
“The customer has complete freedom of access, and with the Janrain platform working for us we can still recognize them and serve relevant content, regardless of the device they’re on. This is the future for both publishers and business partners, and a model we plan to replicate with Janrain in other markets.”
Our enterprise sales team is available for consultations at every step of your media and publishing customer identity management journeyContact us