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From Internet of Things to identity of things

The Internet of Things (IoT) is rapidly changing the way people interact with the most important aspects of their world. Intelligent devices and sensors in the home, car and other personal spaces help people manage and improve their lives in ways that would have been the stuff of science fiction just a few years ago. As connected devices become more ubiquitous, managing the identity of consumers and their things will be essential in order to successfully leverage the shifting digital landscape. The true challenge of the Internet of Things today is reflected in the Identity of Things.

The Janrain Identity Cloud® for IoT

In order to deliver on the promise of your IoT devices and services, your company must be able to register consumers, associate them with their connected devices, and manage the vast volume of identities and data in an efficient, consistent fashion. The process must be easy and intuitive for your users. You need the ability to adeptly manage identities at scale, while taking advantage of identity data to keep improving your products and services, as well as the overall customer experience. From CT scanners to scales—and from smart smoke alarms to connected toothbrushes—Janrain has been helping IoT leaders achieve market success since 2011. As the creator of the Customer Identity and Access Management (CIAM) category, today we manage over 1.5 billion identities for over 3,400 companies across the globe.

The Identity Of Things Advantage And Benefits Section Logo

“While these [IoT] devices help extend the customer experience, they also introduce a range of security and management challenges, including dealing with the huge number of devices, the sheer volume of data they generate and collect, and the potential security vulnerabilities lurking on all of them.”

Forrester Research Top Trends That Will Shape CIAM In 2018 And Beyond, Forrester Research Inc., September 7, 2017

Janrain’s comprehensive IoT device identity management features securely link smart devices with consumers and providers

Manage IoT identities

The Janrain Identity Cloud provides robust IoT identity and access management features, including:

  • Identity security management plane
  • Automated provisioning and registration of consumers and IoT devices
  • Linking IoT devices to consumers and other devices within groups
  • Adaptive authentication of consumers and devices
  • Access management and governance for device interaction
  • Customizable policy engine
  • Real-time pull/push of device events and data
  • Security monitoring and analytics
  • IoT connector framework
  • Developer-friendly IoT APIs and SDKs
  • Interfaces for consumers, providers and administrators
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Illustrates family members, service providers and smart IoT devices all connected to consumers in identity groups.

Create private identity groups

Janrain Identity Groups enable device and account owners to share assets and create private groups around them by linking multiple profiles. Brands and individual customers can segment accounts tied to specific products, subscriptions, devices and other “things” into several profiles. With Janrain Identity Groups, administrators can manage groups of profiles and define access to data, resources and services for each individual member and extend hierarchical permission groups to devices and objects on the Internet of Things.

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On-target campaigns reach a consumer - Janrain identity data provides insights into IoT user experiences for personalized engagement.

Improve IoT customer engagement

As your company rolls-out new IoT products and services, you can rely on Janrain identity data for insight into the evolving customer experience. For instance, explore a new customer acquisition process from initial registration through repeated logins. Discover ways to keep enhancing the acquisition and user experience. Understand how and when consumers engage with your devices. The overarching goal is to simplify the use of your IoT services while improving the customer experience. The Janrain Identity Cloud will prove essential as your company explores and evolves the connected customer experience to locate and eliminate friction.

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Illustrates IoT registration, authentication, security and privacy features that protect the Identity of Things and your brand.

Secure your IoT data

In the brave new world of intelligent devices, it is important to never lose sight of a key element of the customer experience: trust. Homes, cars and other personal spaces must remain private and secure in order for consumers to welcome your connected devices into their lives. Janrain security features will help your company protect all data related to your customers’ identities and their devices. Our General Data Protection Regulation (GDPR) readiness—along with TRUSTe and ISO 27001 certifications and a clean SOC 2 Type II report—provide your business with the confidence that the Janrain Identity Cloud will consistently protect your customers’ cherished identities and data.

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A puzzle illustrates how Janrain’s IoT identity and access management solution connects via APIs to your IoT technology stack

Connect your IoT technology stack

The IoT connects businesses that manufacture devices, their customers and the devices themselves. Each component - manufacturer, consumer, device - has its own set of identifying characteristics. Understanding and managing these identities is central to maximizing the value of the Internet of Things.

The Janrain Identity Cloud supports cloud-based add-ons that allow centralized identity management for the IoT. Through a rich series of APIs, our solution enables:

  • Implementation of centrally-governed, token-driven access controls and progressive profiling
  • Delegated administration and access management for IoT devices and active ecosystem management
  • Integrations with CRM, marketing and gamification applications and business intelligence systems
  • Consumer control of device access and the ability to configure access heirarchies
  • Universal device identification across marketing, development and support stacks
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“The connected home is an opportunity similar to the one created by smart phones, cars, and watches… We recognized it was essential to partner with vendors who can help us offer a best-in-class user experience today while enabling our long-term vision. Janrain is that partner for identity management.”

- Digital Data Director, leading electrical building systems maker

Contact Janrain today.

Our enterprise sales team is available for consultations at every step of your IoT identity and access management journey.

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About the Janrain Identity Cloud

The first choice of global enterprises for mission-critical customer identity and access management (CIAM) needs, the Janrain Identity Cloud provides real-time identity management, security, and activation capabilities that enable seamless and safe customer experiences—while providing your organization with deep customer insights.

Follow the links below to get an overview of the Janrain Identity Cloud or proceed to information on additional features.